Country In The Country Festival

Creative direction, digital execution, and performance outcomes.

14 March 2026, Leeston, New Zealand

Contents

Overview
Campaign Strategy & Systems
Creative System Outputs
Content Production
Digital & Social Execution
Results & Campaign Reach
Campaign Performance
Campaign Summary
Client Testimonial
Studio Note
Next Phase
Start the Process

Overview

A Unified Campaign System for a Regional Festival

This was a 6-month campaign period for Country in the Country, a large-scale country music festival combining music, community, and local culture in Leeston, New Zealand.

The goal of the campaign was to strengthen visibility, increase engagement, and drive attendance through a cohesive creative and digital system. We developed and executed a structured approach across strategy, creative direction, content, and digital platforms to ensure consistency across all touchpoints.

Live campaign channels:
Facebook →
Instagram →

Campaign Strategy & Systems

A clear campaign framework was developed to guide all creative, content, and digital execution. This ensured consistency across messaging, visual direction, and audience engagement throughout the full campaign period.

Creative System Outputs

Brand identity and visual direction
Typography system and colour framework
Campaign art direction
Out-of-home advertising design (posters, billboards & signage)
Print and large-format campaign design

Content Production

A complete content production system developed to support campaign visibility, audience engagement, and digital performance across multiple platforms, with content produced before, during, and after the event to maintain momentum and extend campaign reach across social media, advertising, and digital channels.

Deliverables included:

Promotional campaign videos
Social media content
Digital advertisements
Branded visuals
Print-ready promotional materials
Event photography & visual assets

All content was designed within one cohesive creative system to ensure consistency across every touchpoint while supporting audience growth, ticket awareness, and overall campaign performance, with produced event assets also developed for ongoing website use and future campaign rollouts, creating a scalable content library that continues to support long-term brand and event marketing.

Digital & Social Execution

Organic social media campaign rollout
Paid advertising campaigns across Meta platforms
Content distribution across digital channels
Ongoing optimisation of campaign performance

Results (Impact & Campaign Reach)

Increased visibility across digital and physical campaign channels
Stronger engagement across social platforms throughout the campaign period
Improved consistency across all creative and marketing touchpoints
Enhanced audience awareness leading up to festival activation

Campaign Reach

Facebook: 1.37M+ organic views
Facebook: 1.14M+ paid reach
Instagram: 167.5K organic views
Instagram: 40.9K paid reach
Combined social media reach: 2.72M+

Campaign Performance

The campaign delivered strong performance across both organic and paid channels, with continuous optimisation based on engagement data and audience behaviour. Facebook achieved significant scale in both organic visibility and paid reach, while Instagram was developed as a new channel that quickly gained traction and engagement. Performance insights were used throughout the campaign to refine targeting, content direction, and overall strategy.

Campaign Summary

The campaign delivered strong multi-channel performance across both digital and offline touchpoints, resulting in increased visibility, engagement, and community participation. A structured campaign system ensured consistent communication and audience engagement throughout the full 6-month period. Overall, the campaign strengthened brand visibility, increased audience engagement, and created a scalable foundation for future campaign activity.

Client Testimonial

K Brand took ownership from concept through to execution and delivery. The visual direction was cohesive and captured the energy we wanted for the event, with every touchpoint feeling intentional and professionally executed.

We saw a clear increase in engagement, ticket sales, and overall attendance. The impact of the campaign exceeded expectations, and we’re excited to continue working together on our new website.

Leeston Ventures, Country in the Country Festival Organiser
Client

Studio Note

This was our first music festival campaign, and it was a meaningful one to be part of. Seeing such strong turnout and engagement—almost matching the size of the Leeston community itself—was a quiet reminder of what thoughtful creative direction can achieve. Grateful to have supported Leeston Ventures on this project and to continue building with them.

Kaye Canonigo
Founder, Creative & Development Lead

Next Phase

Following the 2026 campaign, the next phase includes development of the official website and expansion into a full digital ecosystem. This forms the foundation for the Country in the Country 2027 campaign (13 March 2027).